Sr. Link Building Specialist
Salary: Up to $2,500 USD/month
Remote – LATAM-based candidates only

TalentCross connects top LATAM talent with leading US-based companies. We focus on long-term remote opportunities where professionals can grow, contribute, and make a real impact.


About the Client

Our client is a fast-growing digital marketing company specializing in competitive SEO markets. They focus heavily on off-site SEO strategies to drive measurable results for their clients.


About the Role

We are looking for a Sr. Link Building Specialist who can go beyond execution and contribute to strategy. This role combines hands-on link acquisition with strategic planning, working closely with internal teams to deliver high-quality SEO campaigns.


Responsibilities

• Lead complex, high-priority link-building campaigns across:
  Guest posting
  Niche edits
  Local sponsorships
  Digital PR
  Citations
  Authority link acquisition
• Develop and execute a monthly landing page and anchor text strategy to:
  Align link acquisition with priority pages across client sites
  Ensure a natural, diverse anchor text distribution
  Support keyword ranking goals without over-optimization
  Continuously refine targeting based on performance data and SERP movement
  Balance link velocity and page-level authority growth
• Conduct competitor backlink analysis to:
  Identify strategic opportunities
  Inform campaign direction
  Maintain competitive positioning
• Ensure all placements meet established quality standards
• Build and maintain relationships with:
  Publishers
  Site owners
  Journalists
• Develop outreach messaging that drives responses and engagement
• Cultivate long-term partnerships to generate consistent link opportunities
• Review campaigns to ensure quality, consistency, and performance
• Collaborate cross-functionally with:
  Content team
  SEO team
  Account team
• Align link-building efforts with broader marketing and client strategies
  

Requirements

• 3+ years of SEO experience with a strong focus on link building and off-site strategy
• Demonstrated experience running outreach campaigns at scale
• Solid understanding of backlink quality, anchor strategy, and Google's ranking factors
• Proficiency with Ahrefs, SEMrush, Screaming Frog, GA4, and Google Search Console
• Strong written communication skills, particularly in outreach and relationship building
• Highly organized with the ability to manage multiple campaigns simultaneously
• Agency experience preferred
  

Why Join Us

• Fully remote work setup
• Unlimited PTO
• Wellness reimbursement program
• Work with a high-performing SEO team
• Opportunity to grow into a strategic leadership role