Senior Marketing Specialist – B2B

Location: Bogotá, Colombia
Work model: Hybrid

About the Role

We are looking for a Senior Marketing Specialist to join the B2B marketing team of a leading technology company.

This role combines strategic marketing planning with hands-on execution, with a strong focus on integrated campaigns, demand generation, events and go-to-market initiatives. You will work closely with Sales and Product teams to develop marketing initiatives that strengthen brand positioning, generate qualified opportunities and support business growth.

We are looking for someone who is both strategic and execution-oriented, comfortable managing projects from concept to execution and working with multiple internal and external stakeholders.

Key Responsibilities

Develop and execute 360° B2B marketing campaigns across digital and offline channels.
Plan and execute events, trade shows, exhibitions and other marketing activations, from initial planning through execution and follow-up.
Develop demand generation initiatives and track campaign performance and results.
Work closely with Sales and Product teams to align marketing strategies with business and market needs.
Support Go-to-Market initiatives, product launches and market development activities.
Analyze market trends, customer needs and competitive information to identify marketing opportunities.
Coordinate external agencies, suppliers and other marketing partners.
Manage marketing activities and budgets, ensuring efficient allocation of resources and follow-up on results.
Develop marketing materials and coordinate creative and communication initiatives.
Collaborate with regional teams and participate in LATAM marketing initiatives.

Requirements

3+ years of experience in B2B Marketing, Marcom or Integrated Marketing.
Experience developing and executing 360° marketing campaigns.
Experience with demand generation and lead generation initiatives.
Experience planning and executing events, trade shows or exhibitions.
Experience working closely